I'M ELEN

A graphic designer focused on branding, editorial systems, and story-driven design. I create work that blends strategy and intuition, using typography, layout, and identity to shape how people feel, understand, and connect. 

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is grounded in emotional clarity and systems thinking. I’m drawn to work that balances boldness and restraint, where every visual decision serves a deeper narrative. Whether it’s a brand, a book, or a space, I design experiences that are immersive, intentional, and built to last.

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Outside of the screen, I’m fascinated by how design intersects with psychology and behavior. I believe design should not only communicate, it should provoke, empower, and make the everyday more meaningful.