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WILD DALÍ
Dalí meets the street
QUÉBEC
CITY 2034
The goal was to design a poster series that captures the spirit of Dalí’s surrealism while functioning as bold, street-level promotion. To draw in bystanders from a distance, then reward them with layered detail up close.
The word DALÍ is broken into four individual posters, each centered around a single outlined letter containing one of his surrealist artworks. A soft blush background allows the collage within each letterform to stand out.
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