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THE EDIT

A brand identity for a bookstore with a secret.

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QUÉBEC
CITY 2034

The goal was to create a brand system for a modern bookstore that offers more than books, a space for writers and readers to gather, reflect, and connect. The project responds to the lack of intimate, creative environments in an oversaturated hospitality landscape.

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The brand merges editorial clarity with spatial branding. A restrained color palette, san serif type, and quiet materiality create a sense of calm and sophistication.

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