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THE EDIT
A brand identity for a bookstore with a secret.

QUÉBEC
CITY 2034
The goal was to create a brand system for a modern bookstore that offers more than books, a space for writers and readers to gather, reflect, and connect. The project responds to the lack of intimate, creative environments in an oversaturated hospitality landscape.





The brand merges editorial clarity with spatial branding. A restrained color palette, san serif type, and quiet materiality create a sense of calm and sophistication.

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