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QUÉBEC CITY 2034
Visual identity system for an Olympic host city
QUÉBEC
CITY 2034
The goal was to create a visual identity that positions Québec City as a strong candidate for the 2034 Winter Olympic Games, celebrating its French-Canadian heritage while aligning with global Olympic values.
EXCELLENCE
INCLUSIVITY
UNITY
The system is built around a custom logo that merges the Fleur-de-lis with the Canadian maple leaf, forming a geometric snowflake. This symbolizes harmony between regional pride and national unity.
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